Artificial Intelligence (AI) is disrupting many business functions, and marketing is no exception. AI-powered content generation, marketing automation, and predictive analytics are significantly transforming the personalization and effectiveness of marketing activities. As businesses increasingly leverage AI for various marketing areas, the role of human creativity as well as ethical considerations are set to undergo a crucial rethink.
With this context, Dun & Bradstreet is organizing the inaugural edition of ‘Marketing Mavericks’, on December 8, 2023, in Mumbai with the theme ‘The New Marketing Alchemy: AI, Data and Human Expertise’.
Date - 8th December 2023
Venue - Sofitel, BKC Mumbai
Time - 10:00 am – 07:45 pm
The summit will feature keynote addresses, panel deliberations, case study presentations and knowledge sessions by senior marketing professionals. The summit will conclude with the felicitation of the ‘Marketing Mavericks 2023’ who will be featured in a limited-edition coffee table book, followed by dinner and cocktails.
Key topics of the summit include:
- Navigating the Evolving Marketing Landscape
- The Making of the Modern CMO
- Introduction to AI in Marketing – Test, Learn and Iterate
- The Intelligence of AI in Marketing
- Is AI destroying Human Creativity?
- AI in Action: Insights on Current Marketing Use Cases
- New Age Tools for CMOs
- The Role of Bias in Prompt Engineering of AI
- Ethics of AI in data analytics